OUR STORY

Unapologetic, Unstoppable, Untamed, and Unbothered.

Miez isn't just lingerie; it's a statement of self-expression, a celebration of your authentic identity, and a small step towards a more inclusive world.

HOW WE STARTED

Miez was born from one simple yet powerful idea: Lingerie shouldn’t make you choose between comfort and style. We know every woman is unique, and she deserves lingerie that feels as good as it looks. So, we created Miez, a brand that celebrates you, comfort, aesthetics, and everything in between.

Comfortably Yours

Thoughtful designs that prioritize how you feel

Aesthetic Appeal

Contemporary styles that are as beautiful as they are functional.

Sustainability Matters

Eco-friendly materials and ethical manufacturing practices.

Community Driven

More than lingerie – a space to inspire and be inspired.

Miez is more than a brand—it’s a movement. Join us as we redefine lingerie for a new generation.

HEAR FROM OUR FOUNDER

Anandi Vekaria

Hi, I’m Anandi! Let’s be real...shopping for lingerie can feel like picking the lesser evil. Either it’s comfy but boring, or stylish but straight-up impractical. Like, why can’t we have both? So, I decided to stop wishing and start creating.

That’s how Miez was born. I wanted to create a brand that empowers women to feel confident, stylish, and completely at ease in their skin. Every piece we design is crafted with love, premium materials, and real thought for what your body deserves, no compromises.

Thank you for being part of the Miez journey! Every time you pick Miez, you inspire us to keep creating with passion and purpose. You’re the reason we dream big, design boldly, and celebrate individuality. So, here’s to you...feeling amazing, owning your vibe, and absolutely slaying life, one fabulous moment at a time.

Parent Company

Miez is part of the Vekaria Group of Companies, a distinguished organization with a legacy of excellence since 1963. The group’s flagship company, Vekaria Engineering Works Pvt. Ltd., is a global leader in manufacturing precision machinery for the jewelry industry, exporting to over 54 countries and setting benchmarks in quality and innovation.

Under the able stewardship of Mr. Bhupendra Vekaria, the group has continually expanded its horizons while staying true to its core values of trust, innovation, and quality. Recognized for its contributions to the industrial sector, Vekaria Engineering was honored with the prestigious Bharatiya Udyog Ratna Award.

The group’s expertise also extends to strategic land trading, real estate and government tourism infrastructure.

As part of this remarkable legacy, Miez reflects the group’s dedication to excellence, sustainability, and progress, ensuring every product is crafted to the highest standards.